Jeff Geoffroy
Director of Product Marketing, Cloud Platform @Altium®
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Marketing, Cloud Platform @Altium®
San Diego, CA, US
Altium 365® is the electronics product design platform that unites PCB design, MCAD, data management, and teamwork- Develop and execute a comprehensive product marketing strategy for Altium 365, including positioning, messaging, value proposition, and competitive analysis- Collaborate closely with product management, sales, and engineering teams to ensure alignment on product strategy, launch plans, and ongoing support- Lead the creation of marketing materials, including sales collateral, whitepapers, case studies, and product demos, to effectively communicate the benefits and features of Altium 365- Drive product launch activities, including coordinating with internal and external stakeholders, to ensure successful market introductions- Develop thought leadership content and educational resources to drive awareness and adoption of Altium 365- Analyze market trends and customer feedback to inform product development and go-to-market strategies- Oversee relationships with key industry influencers, partners, and customers to increase visibility and credibility for Altium 365- Continuously monitor and report on product marketing performance, adjusting strategies and tactics as needed to achieve targets
EDUCATION
Babson College
MBA, Marketing & Entrepreneurship
United States Military Academy at West Point
BSME, Aerospace Engineering
SKILLS
ABOUT JEFF GEOFFROY
Product marketing leader with 10+ years experience and a passion for leading teams that develop and market solutions that exceed customer and company expectations. Most of my career has been focused on upstream market development, customer research, innovation and building new business opportunities. • Strong leadership and excellent communication skills with the ability to understand and explain multiple points of view and lead large, international, cross-functional teams.• Quickly learn new markets and products which gives me the foundational knowledge to build compelling, problem-based messaging and positioning.• Experienced go-to-market strategist and planner with the ability to multi-task and successfully lead those plans.• Well versed working with enablement and global sales teams to help drive the sales funnel with compelling sales engagement tools including client presentations, competitive analysis, and demonstration tools.• Seasoned digital marketer that builds compelling customer journeys that drive client interest and validated leads by collaborating with demand generation, content and social teams.• Work closely with customer marketing and customer success teams to improve product adoption, retention and expansion by developing key product usage metrics and targeted campaigns.• Experienced upstream marketer: successfully launched several new innovative products from initial market assessment, customer research and segmentation, competitive advantage, ideation, use cases, new product development, positioning, pricing, promotion and roadmap planning. • Outstanding Product Marketer for 2H 2019 - IBM• Certified in Pragmatic Marketing, inbound marketing, agile marketing, and agile software development.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.