Jeff Garrant
Principle + Founder Potassium Sports - Highly Experienced Sports Marketing Executive | Expert in Data-Driven Brand Strategies, Sponsorship Marketing + Multi-Platform Media Activation, Business Development, Team Building
- Role
- Principal Founder at Potassium Sports
- Location
- Plattsburgh, NY, US
- LinkedIn followers
- 500 followers
About Jeff Garrant
I could not put a value on the truly unique and differentiating array of experience, exposure, knowledge, perspective, and relationships I\'ve amassed after 30 years in the sports and entertainment industry, from my early stints with professional sports teams, a player’s union, and within sports journalism, through the bulk of my career building and leading sports and entertainment divisions at three of the world’s largest marketing/advertising/media holding companies.The experience piloting and developing offerings matchlessly built to provide a distinguished list of Fortune 500 brands with data-led ideation, planning, negotiation, activation, and measurement, and to do so in unison across partnerships, sponsorships, media, leagues, teams, events, talent, content, experiential, and other disciplines, has empowered me with a truly differentiating breadth and depth of insight and know-how. But after 20+ years at Big Corporate Agencies, in Big Manhattan Offices, servicing Category-Leading Brands, I longed to do what I do in a way that felt truer to and maybe mirrored my small-town roots. I landed on the idea of an offering that would allow me to leverage my \"Major-League\" Expertise, Knowhow, & Relationships to provide \"Challenger” or “Small-Town-Minded” brands and local businesses –- like those that were staples in my background and upbringing –- With a “Big-Agency” Sports Marketing Playbook otherwise foreign, unfamiliar,+ unavailable to them.And in Paying It Forward – or to some extent, “Paying It Back” – I would utilize an local-feel,\"Help-Your-Neighbor\" approach available at cost and market-appropriate compensation + fees.POTASSIUM SPORTS- Big Agency Credentials- Small Town Soul- SOLUTIONS. RELATIONSHIPS. RESULTS. Core competencies include- Data-Led Planning- Sponsorship Negotiation- Media Planning and Buying- Digital and Social Marketing- Experiential Marketing- Measurement and Analytics- Relationships- Business Development
Experience
Principal Founder
Mar 2024 — Present · New York, NY, US
Delivering on the mantra of “Solutions. Relationships. Results,” Potassium Sports leverages utility-knife-like capabilities to provide consulting services to brands, properties, media partners, and agencies in the areas of marketing strategy, target analysis and insights, partnership identification and negotiation, sports media strategy, and other areas able to fill expertise, relationship, and informational gaps.
Education
New York University
M.S., Sports Business
2004 — 2006
Le Moyne College
Political Science and Government
1989 — 1990
University of Rochester
B.A., Political Science
1990 — 1993
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