Jeff Funk
Director of Marketing and Creative Services at Nexstar Group Media, Inc. / 56X Emmy Promax Addy Telly winner / Scaling brands leveraging storytelling / Copywriting mentor
- Role
- Director of Marketing and Creative Services at Nexstar Media Group, Inc.
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Jeff Funk
With a clear focus on converting marketing problems into profitable solutions, Jeff Funk has supervised strategic brand campaigns that\'s generated revenue, bolstered user engagement, increased ratings as well as streamlined sales team workflows for major media companies such as The CNN News Group, Hearst Television, The Turner Entertainment Networks in Atlanta and Tribune Media. In that span, he has led diverse marketing teams maximized through consistent “team first” dynamics while garnering over 44 Emmy, Addy, Promax and Telly Awards since 2012. Currently the Creative Director for WGNO-TV ABC and NOLA38 The CW, Nexstar Media Group, Inc.\'s duopoly in New Orleans, he spearheads a lean creative team that\'s delivering critical community based “Move Forward” messaging to the resilient New Orleans market significantly impacted by the 2020 pandemic. Experienced in executing strategic communications that magnify brand recognition across broadcast tv, digital, mobile, social & outside media, he oversees revenue critical productions for major clients such as Rouses Supermarkets, Langenstein\'s and Holy Cross School. Furthermore, his team works hand in hand with the sales team in the writing and day to day execution of NOLA Marketplace, the market\'s longest running, most successful tv program dedicated to local businesses, their products while highlighting their value in the community. Highlights:* Lone Gold Telly Winner in entire Local TV Comedy category for \"NBA Finals on WGNO.\"*Spearheaded 2020 WGNO \"New Orleans Very Own\" brand launch and delivered over 90 graphic elements * Supervised WGNO “God Bless Louisiana” Campaign (20••••16 Emmy, 20••••16 Promax Gold Branding/Image, 2013 TV Promotion Of The Year, National ADDY runner up)* Feb 2013 Highest viewer market share on WGNO in over 5 years * Inaugural creative team member who launched of Peachtree TV (formerly Superstation WTBS), one of the fastest growing TV brands in the #10 ranked Atlanta market * Supervised branding of CNN\'s Digital Feeds & assets distribution to its 800+ affiliates * TBS Springboard Innovation & Culture Team Member Jeff has spoken on content creation and branding at major conferences such as Digital Atlanta, Niche Mommy and Type A. Skilled in Wordpress, SEO, Final Cut Pro and Adobe Premiere, he\'s a contributing writer for WGNO.com leading its community outreach. Personally, he\'s passionate about helping others achieve personal growth through effective copywriting and mentoring. In addition, he’s a dad to three boys and a little girl with enough energy to power a small country.
Experience
Director of Marketing and Creative Services
Aug 2011 — Present · New Orleans, LA, US
Oversee all day to day creative, social media strategies and digital content executions for 4 New Orleans television stations (WGNO-TV ABC, NOLA 38 The CW, Antenna TV) including all annual advertising, budgeting, marketing and brand planning. • Supervised the production of WGNO’s “God Bless Louisiana” Campaign that has been recognized for excellence including 3 NATAS Suncoast Emmys (20••••16), 3 Addys (Gold Local/Gold Regional, Special Judges Award) and a Promax Silver in less than 7 months. It was also a 2012 National Addy Finalist and 2013 Prestige Award winner for Best TV Station Promotion Of The Year. • Increased Facebook likes 400% in 17 months through compelling social strategy. • Formulate and execute digital content solutions for newscasts as well as for distribution to syndicated channels including NDN, Huffington Post and AOL. • Manage all media planning, budgeting and execution of radio, print, outdoor, cable and digital campaigns with major media companies including iHeart Media, Cumulus, Entercom, CBS Outdoor and Outfront Media. • Main liaison between internal team and Tribune Creative Hub in the implementation of 2 major channel redesigns in 5-months as well as VizRT transition to Flight graphics system in a 2 week window. • Oversee all marketing and growth initiatives for WGNO.com, Facebook community pages, 2 mobile sites and 2 station apps. • Manage creative team of 8 writers, producers and artists in the delivery of critical image pieces, news topicals, digital, print and online contesting with major vendors such as WWE and Voodoo Music Experience. • Point of contact in creation of major sales commercial productions such as Rouses Supermarkets, Langensteins, Holy Cross School and Tulane University. • Seek revenue opportunities through community partnerships and branded activations. 3 Consecutive Emmy Wins 20•••••65 Promax Gold Awards 20••••16, 2018, 2019 Feb 2013 - highest viewer market share on WGNO in over 5 years
Education
University of Florida
BS Advertising
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