Jeff Fromm
Contribute @Forbes since ’14. 5X Author. Pro Speaker. Ex - Led BCG youth trends research. A couple PE exits. Pickleball when able.
- Role
- Contributor at Forbes
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Jeff Fromm
I am a keynote speaker, consultant, and author with over 30 years of experience in marketing, sustainability & innovation (product, service and business model). I help brands understand and engage with the evolving consumer landscape, especially the Gen Z and Millennial generations.My work is driven by a passion for uncovering hidden drivers - not just key drivers - of consumer behavior then translating them into profitable strategies. I have led and participated in multiple research studies, published five books, and written regularly for Forbes. I have also delivered more than 900 \"Ted Style\" talks all over the world, sharing my insights and recommendations with diverse audiences. Loyalty should not be confused with frequency. Discerning consumers will absolutely pay a small premium for brands they love. And they will trade away from weak brands to less expensive alternatives.#Sustainability#Innovation#HiddenDrivers #Loyalty#GenZMindset
Experience
Contributor
Jan 2014 — Present
I\'ve written more than 500 pieces in the CMO section at Forbes.
Education
Harvard Business School
Executive Education, Marketing Strategy
The Wharton School
BS Economics, Marketing, Political Science
1983 — 1987
The London School of Economics and Political Science (LSE)
Exchange Student, Economic History
Skills
- Cpg Marketing
- Retail Marketing
- Restaurant Marketing
- Public Relations
- Marketing
- Marketing Strategy
- Fmcg
- Product Development
- Customer Insight
- Integrated Marketing
- Social Media Marketing
- Social Crm
- Crm
- Cycling
- Digital Marketing
- Analytics
- Marketing Research
- Online Marketing
- Advertising
- Sem
- Social Media
- Creative Direction
- Relationship Marketing
- Direct Marketing
- Email Marketing
- Interactive Marketing
- Online Advertising
- Competitive Analysis
- Brand Development
- Leadership
- Strategy
- Market Planning
- Marketing Communications
- Lead Generation
- Mobile Marketing
- Brand Architecture
- Retail
- Digital Strategy
- Digital Media
- Strategic Partnerships
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