Jeff Peters
Director, Strategic Planning @Mower Agency
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WORK HISTORY
Director, Strategic Planning @Mower Agency
Atlanta, GA, US
Responsible for obtaining customer and market insight to drive strategic, integrated marketing communications across a variety of B2C and B2B initiatives. Recommend and evaluate research that aids in insight gathering. Craft actionable briefs that include target analysis, personas, customer journeys, insights and key messaging recommendations. Lead synthesis of data from disparate sources, make connections and lead integrated marketing communications planning.
EDUCATION
Omnicom University
Omnicom Holding Company Senior Management Program
University of Tennessee, Knoxville
B.S. Communications
SKILLS
ABOUT JEFF PETERS
I\'m passionate about transformational marketing & equally passionate about the insight…
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