Jeffery Adams

About Jeffery Adams

As the Director of Instore Experience and Activation for the Americas at Gibson Brands, I am responsible for establishing industry-leading consumer experiences that excite both consumers and dealers across all touchpoints, online and offline. With over 20 years of experience in leading premium global brands, I have developed a deep expertise in channel management, shopper and recommender marketing, and community marketing.My mission is to enable a seamless and exceptional omnichannel execution for the entire Gibson Brand portfolio within the Americas and provide global practice leadership. I lead, motivate, and empower a team of 10 Dealer Product Specialists to deliver excellent services and business results. I am a trustworthy, result-oriented, strategic, and energizing leader with a consumer-first mindset and a passion for music and innovation.

Experience

1. Vice President, Commercial, Americas

   Gibson, Inc.

   Feb 2024 — Present · Nashville, TN, US

   Responsible for delivering the financial goals for the Americas DTD / Distributor businesses across all channels while delivering best-in-class service, elevated shopping experiences, both instore and online, and creating a high-performance culture led through the Gibson values.

Education

• San Diego State University

  Bachelor’s Degree, Business Administration - Marketing

  1986 — 1992

Skills

• Business Development
• Sales Management
• Account Management
• Sporting Goods
• Sales
• Sports
• Tennis
• Strategic Planning
• Merchandising
• Retail
• Coaching
• Sports Marketing
• Marketing
• Sponsorship
• Marketing Strategy
• Footwear
• Sports Management
• Event Management
• New Business Development