Jeffery Smith
- Role
- Sr Principal Marketing Specialist - Content Marketing & Campaign Management at Gen
- Location
- Coos Bay, OR, US
- LinkedIn followers
- 500 followers
About Jeffery Smith
An experienced Digital Marketer with over 20 years of successful sales and retention…
Experience
Sr Principal Marketing Specialist - Content Marketing & Campaign Management
May 2021 — Present · Springfield, OR, US
Building up NortonLifeLock\'s CRM Content Marketing capabilities while establishing intelligent and strategically targeted customer lifecycle messaging. As always with CRM, I\'m very focused on increasing customer retention rates, customer product engagement, and the perception of value among our subscribers.\\\\n\\\\nInvolves providing a thorough global CRM content inventory, journey mapping, editorial calendars, copywriting, agency management, legal approval, identifying customer personas, and automating wherever possible while constantly testing and measuring the performance of our content. Also critical to my role is the ability to partner with our internal and external partners.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Salt Lake Community College
Business, Marketing, Sociology
1995 — 1998
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