Jefferson McClure

About Jefferson McClure

With over 20 years of experience in product marketing, content creation, and technical writing, I am a leading expert in delivering engaging and effective B2B marketing content for revenue cycle solutions. I hold the Certified Revenue Cycle Representative (CRCR), Pragmatic Marketing Certification Level and the Product Marketing Certified: Leadership from PMA credentials, demonstrating my proficiency and knowledge in product marketing and the healthcare domain.As a Senior Manager of Product Marketing at FinThrive, I lead a team of product marketing managers supporting a growing portfolio of solutions that help healthcare organizations optimize their revenue cycle performance. I develop high-value sales tools and external-facing collateral, such as solution sales sheets, customer proof points, videos, infographics, and presentations, in collaboration with the creative team. I also increase credibility and client awareness by researching and developing client communications, industry analysis, and thought leadership. My mission is to empower healthcare organizations to achieve their financial and operational goals through FinThrive\'s innovative solutions.

Experience

1. Principal Product Marketing Business Partner

   FinThrive

   Aug 2025 — Present

   Led strategic product marketing initiatives across cross-functional teams to drive market adoption, customer engagement, and revenue growth. Partnered closely with product management, sales, and customer success to shape go-to-market strategies, craft compelling messaging, and ensure alignment with business objectives. Developed and executed integrated marketing plans for key product launches and lifecycle initiatives Served as the voice of the customer, translating insights into actionable marketing strategies Collaborated with executive stakeholders to define positioning, value propositions, and competitive differentiation Enabled sales teams with targeted content, training, and tools to accelerate pipeline velocity Drove alignment between marketing and product roadmaps to support strategic priorities Measured and optimized campaign performance to ensure ROI and continuous improvement

Education

• National University

  Master’s Degree, Professional Screenwriting

• University of Colorado Boulder

  B.A., Humanities, emphasis in Film Studies

• Product Marketing Alliance

  Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership

• World College West

  Meaning, Culture, and Change

Skills

• Framemaker
• Technical Communication
• Web 2.0
• Technical Writing
• Html
• Online Help
• Snagit
• Film History
• Robohelp
• Wikis
• Film Studies
• Story Structure
• Web Content Management
• Script Reading
• Software Documentation
• Information Architecture
• Mythology
• Single Sourcing
• Screenwriting
• Agile Methodologies
• Editing
• Adobe Acrobat
• Information Design
• Content Management
• Script Coverage
• User Interface Design
• Content Development
• Manuals
• Technical Documentation
• Sharepoint
• User Experience
• Knowledge Management
• Captivate
• Agile
• Writing