Jefferson W.
Award Winning Director of Marketing & Communications | Brand Strategy | User Engagement Growth | Integrated Marketing
- Role
- Director of Marketing & Communications at Good For Biz
- Location
- Johnstown, NY, US
- LinkedIn followers
- 500 followers
About Jefferson W.
I am an award-winning Director of Communications and Marketing with strengths in brand…
Experience
Director of Marketing & Communications
Aug 2022 — Present
Oversee marketing and communications strategy and planning for Business for Good Foundation, as well as a full portfolio of brands and businesses including Hattie\'s Restaurants.Promote BFGF activity and secure media exposure locally and regionally through meaningful messaging and story angles, including via outlets including Albany Times-Union; Albany Business Review; ABC-10; NBC-13; Saratoga Today; and more.Develop community activations and events, driving support for BFGF-supported charities, fundraising, advocacy, and awareness campaigns – and oversee and direct extensive calendar of campaigns and events, planning for short and long-term success.Shape social media strategy and plans through development of compelling brand stories across all digital platforms, including Instagram, Facebook, and LinkedIn.
Education
Bradfield College
8 GCSE's and 3 A-Levels
Bates College
Bachelor of Arts (B.A.)
Skills
- Digital Marketing
- Sales
- Email Marketing
- Brand Management
- Marketing Strategy
- Art Direction
- Strategy
- Brand Development
- Management
- Thought Leadership
- Digital Media
- Digital Strategy
- Strategic Planning
- Entertainment
- Broadcasting
- Social Media
- Social Media Marketing
- Sponsorship
- Marketing
- Television
- Event Planning
- Broadcast
- Integrated Marketing
- New Media
- Advertising
- Video Production
- Creative Direction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.