Jefferson Stanley

Experience

1. Campaign Creative Sr Specialist

   Cox Communications

   Oct 2020 — Present · Atlanta, GA, US

   Develop creative campaigns in line with the strategic objective and audience then execute marketing campaigns to drive customer acquisition, engagement, repeat sales/purchases, build loyalty, reduce customer churn, and increase lifetime value - tactics included email, direct mail, TV, print, online video, and social media, out of home and digital display.• Communicate creative strategy, approach and translate into a project plan to be shared with boundary partners as well as readouts on campaign performance.• Guide the migration from traditional campaign approach to modern marketing methods (hyper-targeting and personalization, customer journeys and optimization).• Oversee budget management for projects, guaranteeing cost-effectiveness and providing regular financial updates to budget holders.• Direct external advertising agencies and vendors in strategy, concept development, and execution.• Deliver multicultural digital campaigns directed to the 6.5M Cox subscribers covering a diverse footprint.• Supported the brand marketing team CoxMobile’s Climb 100K campaign, achieving engagements through targeted strategies and execution.

Skills

• Public Relations
• Account Management
• Online Advertising
• Social Networking
• Social Media Marketing
• Creative Development
• Vendor Relations
• Brand Development
• Production
• Advertising
• Entertainment
• Powerpoint
• Television
• Copywriting
• Digital Strategy
• Team Building
• Budgeting
• Research
• Microsoft Office
• Marketing
• Budgets
• Contract Negotiation
• Creative Direction
• Marketing Communications
• Marketing Research
• Press Releases
• Digital Media
• Promotions
• Digital Marketing
• Writing
• Social Media
• Fundraising
• Marketing Strategy
• Online Marketing
• New Media
• Product Development
• Negotiation