Jefferson Motto

About Jefferson Motto

I operate at the intersection of revenue, systems, and people.At Veracity Insurance Solutions, I lead and scale partnership programs by building the infrastructure behind growth—not just closing deals. My work spans team leadership, GTM execution, CRM architecture, and cross-functional problem solving across Sales, Marketing, Data, Dev, and RevOps.Over the past three years, the partnership programs I’ve led or rebuilt have delivered: • 87% YoY growth, followed by 156% YoY growth • 83% average annual growth over a three-year period • Sustainable performance driven by systems, not heroicsMy role goes well beyond a traditional “team lead.” I regularly: • Coach, onboard, and develop partnership managers and associates • Architect HubSpot across Sales, Marketing, and Service Hubs (workflows, routing, dashboards, ticketing, reporting) • Design GTM strategies, outbound engines, referral programs, and KPI frameworks • Diagnose and stabilize underperforming or high-complexity partnership programs • Serve as a cross-functional operator translating strategy into executionI hold super-admin responsibility in HubSpot and have built core partnership and service workflows used across multiple revenue teams.My academic background in International Relations and Economics (BYU) informs how I approach growth: analytically, systemically, and with an understanding of incentives, structure, and scale.I’m most effective in environments where the problem is ambiguous, the stakes are real, and the mandate is to build something that lasts.

Experience

1. Partnership Team Lead

   Veracity Insurance Solutions, LLC

   Jun 2024 — Present · UT, US

   I lead and scale partnership programs by combining team leadership, GTM strategy, and revenue operations execution. My role sits at the intersection of Partnerships, Sales, Marketing, and RevOps, with responsibility for both people development and systems/process architecture that support revenue growth.Leadership & Team Development • Lead, coach, and onboard Partnership Development and Support teams (7 team members). • Design training curricula, performance coaching frameworks, and role expectations. • Consult on performance reviews, goal setting, and compensation structures. • Operate as a player-coach, piloting initiatives before scaling them across the team.Revenue Operations & CRM Ownership • Architect and manage HubSpot across Sales, Marketing, and Service Hubs, including pipelines, lifecycle stages, routing, dashboards, and reporting. • Built and scaled partnerships ticketing and service desk workflows. • Design and implement referral workflows, outbound sequences, lead scoring models, KPI frameworks, and forecasting support. • Identify operational bottlenecks and solve them through automation, data, and process redesign.GTM Strategy & Program Scaling • Lead GTM strategy for new and existing partnership programs, including outbound engines, playbooks, and AI-assisted workflows. • Assigned to stabilize and grow underperforming or high-complexity programs with limited inbound demand. • Build business cases, define success metrics, and operationalize pilots into repeatable programs.Cross-Functional Execution • Serve as the primary liaison between Partnerships and Dev, Data, Marketing, HR, and Product teams. • Own cross-team initiatives from ideation through execution, ensuring alignment and delivery. • Translate revenue and partnership requirements into actionable systems and processes.Known for: turning ambiguous problems into executable plans, scaling systems without breaking teams, and bridging strategy with execution.

Education

• Brigham Young University

  Bachelor's degree