Jeff Filkins
- Role
- Vice President of Sales and Merchandising at Charly Usa
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Jeff Filkins
At CHARLY USA, our team\'s strategic sales and merchandising efforts have led to the…
Experience
Vice President of Sales and Merchandising
Sep 2019 — Present
In this current role, I head an expert network of NKAM and regional sales managers to implement brand strategies and achieve annual financial goals in terms of top-line revenue, GM targets, and budgets. Additionally, I devise strategic account plans for cross-functional teams to meet stated GTM goals.\\\\n• Eclipsed 2500 doors, displaying company\'s branded products in 2022.\\\\n• Expanded AUSP by $1.28 over budget and surpassed 4.8% annual margin target YOY.\\\\n• Supplied 650K units for FY 2022 to US market within various tiers of distribution and product categories.\\\\n• Generated $26M+ in sales for first two years in US market and increased 118%+ YOY second year sales.\\\\n• Improved wholesale sector growth and businesses of key strategic accounts as well as targeted specialty accounts across multiple distribution tiers and product categories.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
MiraCosta College
Associate's degree, General Studies
Skills
- Private Label
- Footwear
- Retail
- Shoes
- Tech Packs
- Trend
- Sportswear
- Brand Development
- Trend Analysis
- Wholesale
- Outerwear
- Fashion
- Apparel
- Denim
- Action Sports
- Sporting Goods
- Merchandising
- Marketing
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