Jeff Easterling

About Jeff Easterling

Project Director at New Directions Media Reviving dark radio stations and bringing…

Experience

1. Executive Development Market Manager

   New Directions Media

   Jan 2018 — Present

   Heading up a project for New Directions Media, a new company formed by former Governor of Arkansas Mike Huckabee, and Paul Coates. We have revived radio stations that were dark for almost 18 months in East Texas serving 32 counties, including the markets of Jacksonville, Tyler, Longview, Kilgore, Palestine and Marshall, Texas.I will say that building a new radio station can be tough, but bringing stations back from the dead while contending with many of the reasons that led them dark in the first place is by far the hardest project I have overseen in my professional career. I would not want to do this again.We have recently had our re-launch of the former Waller Media stations in Jacksonville, Texas. We have a new General Manager in place, we have a new Sales Manager and an energetic team of sales professionals and are well on the way to positive cash flow. It has been a hard row to hoe, but sunshine is ahead for these great radio stations.I have learned far more about broadcast engineering in the last 6 months than the last 30 years of radio. I think of that has a huge reward for this project, as this is probably some of the best education someone like me can have with the always advancing technology we work with.8 Stations on the air here in East Texas, programmed and performing with proper terrestrial and digital integration through multiple platforms, built with a plan of a growing network of stations as New Directions Media grows. It is truly exciting times for radio as we take full advantage of the new technology designed to help us reach an always growing audience. I refer to it as \"fishing where the fish are\". We are training our sales with a philosophy of Ads by Objective, A.B.O, with the understanding that \"Advertising is Education, and Education is Repitition\". We grow our client\'s business taking advantage of the four aspects a successful ad campaign must have. reach, frequency, motivating message, and consistency.

Education

• Texarkana College

  None

  1986

Skills

• Brand Management
• Broadcast Journalism
• Audiovault
• Television
• Video Production
• Social Media
• Radio Advertising
• Radio Broadcasting
• Podcasting
• Music Scheduling
• Entertainment
• Adobe Audition
• Voice Acting
• Nexgen
• Radio Host
• Digital Media
• Radio Producing
• Broadcast
• Mass Production
• Broadcast Television
• Radio Promotions
• Radio
• Advertising
• Media Production
• New Media
• Voice Over
• Radio Production
• Video
• Broadcasting
• Sound
• Radio Programming
• Blogging
• Audio Editing