Jeff Dubin

About Jeff Dubin

Like many other marketing researchers, I enjoy geeking out on data. However, even when I’m in the data weeds I never lose sight of my clients’ and their customers’ ultimate needs.WHAT CLIENTS NEED: Clients don’t want to be assaulted with data. In the limited time they have, they want to come away with a clear idea of how to powerfully differentiate their brand from competitors. I deliver compelling insights and recommendations through concise writing, impactful graphics, and pragmatic thinking. WHAT PHYSICIANS AND PATIENTS NEED: Uncovering HCP and patient needs is at the heart of pharmaceutical market research. Knowing and satisfying met needs is the minimum bar a pharmaceutical brand must clear. Breakout market success, though, comes from satisfying unmet HCP and patient needs. I tease out hidden unmet needs by asking the right questions and artfully connecting the dots. The following qualities make me an ace unmet needs hunter:• Client and consulting experience • Big-picture thinking • Seasoned interview moderation• Advanced data analytics• Deep empathy • Top-notch writing ability• Dogged curiosity• Collaborative style • Patient needs blog

Experience

1. Partner, Us Oncology Strategic Insights

   Astellas Pharma

   Jul 2024 — Present · Northbrook, IL, US

   Lead primary research on HCP and patient insights for the advanced prostate cancer agent XTANDI® at Astellas, working in collaboration with colleagues at alliance partner Pfizer. • Enhanced HCP messaging strategy by integrating insights from message and habit formation research. • Developed a two-phase research plan that included innovative HCP story co-creation sessions. • Conducted qualitative and quantitative patient segmentation to inform new care partner tactics and DTC media planning.

Education

• Columbia Business School

  MBA, Marketing

• Yale University

  Bachelor's degree, Physiological Psychology/Psychobiology

• Yale University

  Bachelor's degree, Psychobiology

  1985

• Yale Universi

  Ba, Physiological Psychology/Psychobiology

Skills

• Powerpoint
• Market Research
• Product Management
• Qualitative Research
• Strategy
• Focus Groups
• Questionnaire Design
• Product Development
• Product Launch
• Segmentation
• Marketing Strategy
• Medical Publishing
• Customer Presentations
• In-Depth Interview Moderation
• Quantitative Marketing Research
• Business Planning
• Presentation Development
• Spss
• Statistical Reporting
• Design Thinking
• Marketing
• Green Marketing
• Proposal Writing
• Survey Monkey
• Positioning
• Promotional Material Testing
• Report Writing
• Opportunity Assessments
• Excel
• Marketing Communications
• Brand Tracking
• Business Plan Formulation
• Multivariate Statistics
• Pharmaceutical Industry
• Medical Devices
• Marketing Management
• New Product Ideation
• Book Writing
• Competitive Analysis
• Launching of New Products