Jeff Church
Brand Manager, Marketing at The Kraft Heinz Company
- Role
- Brand Manager, Ore-ida at Kraft Heinz
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Brand Manager, Ore-ida
Mar 2022 — Present · Chicago, IL, US
Bridging strategy to supply, retail, and operational realities for $1BN retail sales Ore-Ida brand, exceeding plan after years of challenges and setting the table for sustained success as growth lever within KHC portfolio- Develop and execute 1- and 3-year brand strategies, managing the full P&L to deliver growth and profitability- Shape pricing and package architecture through consumer testing, design, and retailer sell-in stories- Strengthen retail presence by refining share of shelf across Mass, Grocery, Convenience, and Club channels through distribution drive initiatives- Manage external manufacturer integration to ensure operational success.
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