Jeff Clift
Guest Speaker @Fordham Gabelli School Of Business
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WORK HISTORY
Guest Speaker @Fordham Gabelli School Of Business
NY, US
As a guest speaker, I bring real-world experience as a seasoned industry expert in brand and creative strategy. I’m passionate about helping brands discover their unique voice and thrive in crowded markets. My expertise centers on brand strategy and positioning, product storytelling, innovative creative strategy, and building transformative brand frameworks that make a measurable impact. I enjoy sharing industry insights, practical case studies, and actionable advice with students eager to shape the future of branding.
EDUCATION
日本大学 - Nihon University
Master of Fine Arts (MFA), Graphic Design
University of Illinois Urbana-Champaign
MFA, Graphic Design
University of Oklahoma
BFA, Graphic Design
SKILLS
ABOUT JEFF CLIFT
Creativity and technology together let us create stories that inspire and connect people. I’m passionate about brand storytelling and believe every brand has its own unique story to share.I’m an award-winning creative leader and brand builder with more than 25 years of experience turning ideas into strong brand stories. I started by exploring the interconnection between design and strategy, which helped me see how brands can build real connections with people.During my 10 years at Yahoo, I led brand and creative strategy through a major global change. This work improved key brand metrics and gave me the chance to launch major campaigns for Yahoo, Yahoo Sports, and Yahoo Finance. Each project showed me how important a clear story is across different digital platforms.Right now, I use my experience as a fractional creative leader to work with both venture-backed and non-profit organizations. I help them turn their purpose into real results. As AI becomes more common, I focus on making sure brands keep and even strengthen their human touch as they grow with technology.I often speak at universities, sharing what I’ve learned about how branding and creative strategy can make a real difference. I love creating strong stories, but I’m also passionate about mentoring others to design with purpose and drive positive change.I am excited about the future of branding and the role it plays in shaping societal impact. I look forward to connecting with like-minded professionals who are equally passionate about the art of storytelling and its enduring influence in the business world.
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