Jeff Woodward
Director of Multimedia @Cbs
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WORK HISTORY
Director of Multimedia @Cbs
Website Development and Administration• Member of the development/management team for • Contributed to the design and architecture of the full site.• Spearheaded the design and implementation of video services across the site. • Oversee publishing of all video to CBS Press Express. • Manage user video permissions. • Provide video analytics to support publicity objectives. • Collaborate with developers, video platform vendors and CBS data security personnel to ensure integrity of video content on the site. Video Content• Collaborate with network, studio publicists and post-production personnel to identify and receive clip packages for all episodes of every show in CBS primetime. • Edit and prepare individual clips from packages for distribution to various publicity outlets (CBS Press Express, CBS.com, CBS Audience Network, CBS stations and affiliates, online outlets, electronic outlets, talk shows, publicity events, award shows and social media channels). Additionally, process clips as needed for CBS Daytime and CBS Late Night.• Established and manage digital archive of CBS publicity video content. • Create video installations for live events highlighting CBS shows and network branding. Video Infrastructure • Develop best practice workflows to ensure quality and efficiency in the delivery of publicity video content.• Articulate need/budget for hardware and software to satisfy the evolving video demands of CBS Entertainment Communications while containing costs. • Collaborate with IT and video engineers to implement and maintain video infrastructure. Email Marketing • Oversee the creation, distribution and tracking of HTML email blasts in support of publicity campaigns and objectives. • Provide analytics related to open rates and click-through to linked content (video, photos, releases, social media) for individual blasts, ongoing campaigns and overall activity for the department.
EDUCATION
Florida Atlantic University
BA, Communication
University of Southern California
MFA, Cinematic Arts
SKILLS
ABOUT JEFF WOODWARD
Public relations professional responsible for overseeing the creation and distribution of…
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