Jeff Breitenstein

About Jeff Breitenstein

With over 18 years of experience in product management, I lead complex, high-impact product domains at the intersection of strategy, data, and human experience. I currently serve as a Group Product Manager focused on H-E-B\'s Supplier registration and engagement, a critical capability for our success - where accurate, actionable supplier data underpins everything from compliance to collaboration and growth.At heart, I’m a builder and problem solver who thrives in ambiguity - Amazon.com instilled that in me. I partner closely with engineering, design, analytics, and business stakeholders to define a clear product vision, translate complexity into scalable solutions, and deliver outcomes that drive both business value and trust. My approach is grounded in servant leadership: listening deeply, challenging thoughtfully, and iterating with purpose.After spending the last three years leading Learning & Development initiatives, I’ve returned to product management with an even stronger systems mindset. That experience sharpened how I think about enablement, adoption, and change management - ensuring the products we build don’t just launch, but truly work for the Supplier and H-E-B Partners who rely on them.I remain deeply committed to diversity, equity, inclusion, and accessibility, and I strive to remove barriers so people of all backgrounds and abilities can thrive. Earlier in my career, I founded GLAmazon, Amazon’s LGBTQ+ employee resource group, which grew to 40+ chapters globally and helped shape more inclusive workplace practices.Core strengths Defining and leading product strategy for complex, data-driven platforms Building strong cross-functional partnerships rooted in empathy and clarity Driving organizational change through thoughtful challenge and positive disruption Translating complex systems into intuitive, usable product experiencesOutside of work, I’m a husband, home chef, mentor, tiki mug collector, forest wanderer, and proud curator of a 1.7-acre botanic garden.

Experience

1. Group Product Manager, Supplier Management

   H-E-B

   Feb 2026 — Present · Austin, TX, US

   Lead product strategy for H-E-B’s Supplier registration and engagement platform, delivering a best-in-class Supplier experience while ensuring high-quality enterprise data Drive initiatives, in partnership with business stakeholders, to simplify Supplier onboarding and ongoing maintenance Enable critical downstream operations by ensuring accurate, structured Supplier data supports product setup, procurement, warehousing, and finance workflows Coach and develop a team of Product Managers while overseeing portfolio delivery, prioritization, and execution Partner with cross-functional teams and senior leaders to align strategy, manage trade offs, and deliver outcomes

Education

• Penn State University

  Bachelor's Degree, Marketing

• Cornell University

  Certificate Program, Diversity, Equity, and Inclusion

Skills

• Product Development
• Search Engine Optimization (SEO)
• Leadership
• A/B Testing
• Pricing
• Competitive Analysis
• Customer Experience
• Ecommerce
• Strategy
• E-Commerce
• Social Commerce
• SEO
• Retail
• Forecasting
• Agile Project Management
• Product Management
• Software as a Service (Saas)
• Marketing
• Account Management
• Analytics
• Product Marketing
• Online Retail
• Agile Methodologies
• Management
• Cross-Functional Team Leadership
• User Experience