Jeff Ford
Advisory Board Member @Aviso AI
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WORK HISTORY
Advisory Board Member @Aviso AI
US
Product and GTM Advisory of sales engagement/AI platform
EDUCATION
University of California, Berkeley, Haas School of Business
MBA, Marketing
Columbia Business School
MBA, Finance
University of San Francisco
B.S., Business Economics
SKILLS
ABOUT JEFF FORD
I build predictable, scalable revenue engines. Unique ability to design, operationalize and execute GTM growth at scale. Comfortable leading change from the front, leading customer engagements, participating in board meetings, or delivering keynotes. 25+ years leading growth and transformation across SaaS and enterprise technology—spanning IPOs, private equity, and large-scale GTM rebuilds.Selected outcomes: • Scaled TrueCar from $65M to $450M (IPO) • Transformed Informatica to subscription while growing $800M → $1.4B (IPO) • Grew Conga from $220M → $500M • Drove Trimble from -18% → +32% sales growthAdvised hundreds of leading technology companies—driving billions in incremental revenue and building deep pattern recognition on what separates average from elite GTM.As CRO and CCO, I lead the full revenue system—Sales, Marketing, Customer Success, Channel, RevOps, Customer Support and Professional Services —focused on: • Pipeline × conversion = predictable bookings • AI-driven productivity and visibility • Customer outcome centric, stage-aware sales motions • Durable ARR growth and expansionAdjunct professor at University of San Francisco School of Business for 8 years.
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