Jeff Baxter

About Jeff Baxter

I’m a creative director with a proven track record of growing iconic brands such as…

Experience

1. Executive Creative Director

   N-able

   Jun 2021 — Present · Boston, MA, US

   Managing the brand’s in-house agency of creative directors, copywriters, art directors, video editors, web designers, project managers, and content creators across 6 international offices.+ Developed brand strategy, creative process, product positionings, brand voice, design standards, and creative assets across all digital marketing, video, and experiential events.+ Inspired agile collaboration and team unity between creative makers, marketing stakeholders, product engineers, UX, and sales enablement.+ Responsible for department budget, creative recruiting, freelance contractors, production vendors, and agency relationships.+ Partnered closely with the CMO and marketing leadership team to plan and execute cohesive brand storytelling and product differentiation throughout our global footprint.+ Led our creative rebrand and drove category evolution while humanizing our tech offerings to achieve consistent, YoY growth of 13-16% in a highly competitive market.

Education

• Syracuse University

  Master of Arts

• Syracuse University

  Bachelors of Science