Jeffrey B.
Marketing Specialist at Lake Ridge Bank
- Role
- Marketing Specialist at Lake Ridge Bank
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jeffrey B.
Passionate about building meaningful relationships and leveraging digital marketing…
Experience
Marketing Specialist
Mar 2024 — Present · Madison, WI, US
Built a cloud-based branded-marketing inventory system (Power Apps, Power Automate, Power BI) that automates approvals, tracks stock in real time, provides audit-ready analytics, and forecasts demand so giveaways and promotional items are always available when needed-Created a custom “SOP Drafting Assistant” using OpenAI GPT plus Python scripting that gathers structured inputs and produces publication-ready Word documents, accelerating policy and procedure development-Developed dynamic dashboards to visualize budget usage, inventory trends, and key performance indicators, equipping teams with actionable insights for smarter purchasing and campaign planning-Collaborated with the Creative Director to design cohesive digital assets using Adobe Creative Suite products such as social-media templates, event flyers, and email graphics—streamlining marketing content creation and reinforcing brand consistency-Negotiated with printers and promotional-item vendors, maintaining clear service-level expectations and fostering strong partnerships that optimize cost, quality, and turnaround time.
Education
Milwaukee Area Technical College
Associate of Arts - AA
University of Wisconsin-Madison
Bachelor of Arts - BA
2018 — 2023
Tenor High School
High School Diploma
2011 — 2015
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