Jeff Baker
Chief Marketing Officer, Arby\'s @Arby's
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WORK HISTORY
Chief Marketing Officer, Arby\'s @Arby's
Atlanta, GA, US
EDUCATION
University of Pittsburgh
Summer 2001 Semester At Sea
University of Georgia - Terry College of Business
BBA, Marketing
Georgia State University - J. Mack Robinson College of Business
MBA, Marketing
SKILLS
ABOUT JEFF BAKER
Accountable for a mighty brand team that oversees the following disciplines for Buffalo Wild Wings- Brand Management/Strategic Planning- Advertising, inclusive of above the line, digital, and owned channels- Social Media- Cultural Activation- Field Marketing, including primary Marketing point of contact with Operations Team and Franchisees- Partnerships- In-Store Merchandising- On Premise Experience (Inclusive of TV Content, Sports Betting, Trivia). Part of team that transitioned Buffalo Wild Wings into the Inspire Brands organization. Previously led Advertising and Content for Arby’s. The award winning We Have The Meats campaign helped deliver the turnaround of the Arby\'s brand and business, which ultimately led to establishing Inspire Brands, the second largest restaurant brand in the world. Previously Vice President, Account Director at 22squared, leading 360 advertising efforts for brands such as Baskin-Robbins, Jackson Hewitt Tax Service, Russell Athletic, Southeast Toyota, Sony, Buffalo Wild Wings, and Dunkin’ Donuts.
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