Jeff J.

About Jeff J.

Results-driven Digital Marketing Leader | Lifecycle Marketing Strategist | CRM Optimization ExpertI’m a Digital Marketing Leader, specializing in data-driven strategies, AI-powered journey mapping, and multi-channel campaigns. Using analytics and AI tools, I optimize lifecycle marketing and automate growth. With experience in email marketing, CRM, and marketing automation, I craft strategies that drive engagement and retention. Proficient in Salesforce Marketing Cloud, HubSpot, Klaviyo, ActiveCampaign, AWeber, Braze, Constant Contact, Drip, Marketo, Mailchimp, and Marketing Cloud Account Engagement (formerly Pardot), I integrate these tools to streamline processes and enhance customer experiences. My expertise in audience segmentation, predictive analytics, and behavioral analysis drives conversions, fostering long-term loyalty.• Strategic Leadership: Leading teams to align marketing strategies with business goals and drive measurable growth.• Lifecycle Marketing: Designing and executing automated nurture sequences, lead nurturing, and retention strategies.• Customer Acquisition: Specializing in lead generation, funnel optimization, inbound/outbound strategies, and growth hacking.• Marketing Automation: Expertise in email automation, workflow optimization, and campaign scheduling (HubSpot, Marketo, SFMC).• Paid Media & Growth: Skilled in SEM, SEO, PPC, Google Ads, Facebook Ads, and content marketing for brand visibility.• Programmatic Advertising: Managing RTB, ad networks, audience targeting, and campaign optimization.• A/B Testing & CRO: Proficient in A/B testing, optimization frameworks, and hypothesis-driven testing for performance improvement.• Data Analysis: Expert in Google Analytics, Adobe Analytics, and KPIs to optimize conversions and campaign performance.• Customer Journey Mapping: Personalizing email workflows and tailored experiences to boost customer loyalty.• SMS, Push & In-App Messaging: Leveraging mobile marketing, SMS, push notifications, and app engagement to enhance the customer experience.• Email Development: Skilled in responsive design, dynamic content, AMPscript, Liquid, and HTML/CSS for high-converting emails.• Agency & Vendor Management: Managing relationships and overseeing projects to align with marketing goals.• Programming: Expertise in SQL, AMPscript, Liquid, and JavaScript for advanced email campaign management and API integrations.• Platforms & Tools: Proficient in ActiveCampaign, AWeber, Braze, Constant Contact, Drip, Marketo, Mailchimp, HubSpot, and Marketing Cloud Account Engagement (formerly Pardot).

Experience

1. Senior Owned Channel Operations

   Papa Johns

   Sep 2023 — Present · Atlanta, GA, US

   Developed and executed engaging loyalty and offer-driven email campaigns, journeys, SMS, PUSH Notifications, and In-App messaging using Braze and Salesforce Marketing Cloud (SFMC), for Papa Johns Pizza corporate and franchise locations.(ensuring alignment with approved copy and design including email subscriber lists of 100M+ contacts).• Monitored email campaign performance, tracked key metrics, and prepared detailed reports with insights and recommendations.• Ensured CRM health by identifying and rectifying data inconsistencies and duplicate entries, and oversaw data privacy policies.• Actively managed and segmented the database, and wrote SQL queries within Salesforce Marketing Cloud (SFMC) and Braze to optimize customer segmentation, email deliverability, and personalized targeting across campaigns.• Managed the SFMC platform, including relationships, spending, forecasts, budgets, and leveraging new features in collaboration with internal teams.• Defined and executed a ‘sunsetting’ strategy for inactive customers and managed VIP audience lists via Launch-metrics. • Partnered with the IT/Data Team, ensuring the functionality of CRM and personalization of campaigns or customer journeys.

Education

• Ashford University

  Bachelor of Arts - BA, Non-Profit/Public/Organizational Management, , Forbes School of Business