Jeff Friedman
Advisory Board Member @Cyber Gtm Alliance
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WORK HISTORY
Advisory Board Member @Cyber Gtm Alliance
Cyber GTM Alliance Has The Largest Curated Network of Cybersecurity GTM Leaders, CISOs, and Strategic Partners. The Cyber GTM Alliance mission to make the world a more secure place by bringing the ecosystem together.
EDUCATION
W. P. Carey School of Business – Arizona State University
BS, Marketing and Computer Information Systems
ABOUT JEFF FRIEDMAN
20+ years of experience reimagining business strategies to accelerate growth, unleash new capabilities, and position the company for long-term success. Background spans startups to Fortune 500 companies across diverse industries. Change agent skilled in steering organizations through significant change, including turnarounds, digital transformations, and M&A events. Talent champion with a reputation for creating high-performance cultures that motivate teams to achieve record-breaking results. CORE LEADERSHIP COMPETENCIES- Executive Leadership - Strategic Planning- Digital Transformation- Process Improvement - P&L Management- Cross-Functional Leadership- Coaching & Mentoring- Organizational Development - Sales & Marketing Leadership- New Business & Market Development- Relationship Building- Recruitment & RetentionCAREER HIGHLIGHTS Fueled 300% revenue growth by transforming sales model of SaaS company from inbound to outbound and rebuilding the entire sales organization with new talent, tools, and technologies. Led transition from in-person to online sales by standing up a new digital sales organization and installing all systems and processes to support massive change in sales approach. Increased NPS from -30 to +30 while driving triple-digit sales growth. Positioned company for successful acquisition with 160% revenue improvement. Launched new division and developed the first digital sales program for all 29 Cox properties nationwide. Created a new sales organization, increased sales by $700M+ and net revenue to 25%. Completed 4th acquisition and led the global sales team to $30M+ in new revenue. Drove company growth by building and leading a 75-member nationwide inside / outside sales force responsible for registering more than specialty consumers and securing 1,500+ new B2B partners across thirteen markets. Led two start-ups in sales, closing $20 million+ in new revenue, 30+ strategic partners, 37 of the top 50 US retailers, and 700+ SMB accounts. Grew sales 200% by closing partnerships with Arnold Palmer Golf, IHG, Hilton, Marriott, and MGM.
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