Jeff Yas

About Jeff Yas

I build brand systems that turn chaos into clarity—systems that help teams communicate faster, design better, and connect more deeply with their audience. With a foundation in anthropology and over a decade of experience in visual identity, digital storytelling, and design operations, I bring strategy, structure, and soul to every project.From rebranding cultural institutions to leading campaign rollouts for wellness, luxury, and civic organizations, I help brands stay fresh, strong, and emotionally resonant across touchpoints.Recent highlights:– Rebuilt the identity system and digital presence for Brooklyn Conservatory of Music, helping increase fundraising by 67% YOY– Modernized Artistic Tile’s visual system, building workflows that scaled production and elevated the luxury brand’s creative output– Designed UI systems, brand storytelling, and web visuals for wellness and health tech startupsI also draw from experience in environmental design, typography, UX/UI, and narrative systems, always working toward clarity, cultural impact, and creative excellence.

Experience

1. Art Director

   Williams Lea

   Jun 2025 — Present · US

   Art Director at Goldman Sachs, leading presentation design and brand systems for global banking teams, optimizing workflow, quality, and visual consistency.

Education

• University of Massachusetts Amherst

  BA, Anthroplogy

Skills

• Adobe Creative Suite
• Print
• Photoshop
• Publications
• Flightcheck
• Retouching
• Graphic Design
• Branding & Identity
• Web Design
• Concept Development
• Pre-Press
• Bbedit
• Logo Design
• Adobe Acrobat
• Creative Direction
• Social Media
• Advertising
• Annual Reports
• Indesign
• Art Direction
• Layout
• Interaction Design
• Freehand
• Image Manipulation
• Corporate Identity
• Html
• Posters
• Mac
• Css
• Art
• Catalogs
• Brochures
• Dreamweaver
• Illustrator
• Quarkxpress
• Logos
• Direct Marketing
• Labels
• Typography
• Packaging