Jeff Wilson
Director of Creative and Marketing at WGN-TV
- Role
- Director of Creative & Marketing at WGN-TV
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jeff Wilson
An Award-winning creative executive with an extensive background in TV; Digital Media…
Experience
Director of Creative & Marketing
Jun 2010 — Present · Chicago, IL, US
Overseeing all multi-platform marketing, creative, outside media and strategy for Nexstar\'s WGN-TV, Chicago\'s Very Own, which includes strategic planning, brand development, community involvement and execution of all on-air promotions. I managed all the outside media advertising including planning, budgeting, negotiation, buying, and execution of all digital/social/new and traditional advertising for WGN and the launch of News Nation in 2020. Developed content focused strategies with News department to ensure effective reach across multiple mediums to grow our competitive advantage and ratings. Built marketing team to increase station exposure and involvement in the community and community events.Creative Lead and Project Manager with the design, construction, and installation of multi-million studio upgrades, current WGN News set and graphics packages.
Education
Southern Illinois University, Carbondale
Bachelor of Science, Electonics Technology
1987 — 1992
Southern Illinois University, Carbondale
Bachelor of Arts, Television/Broadcast - Production
1987 — 1992
Skills
- Video Production
- Creative Briefs
- Post Production
- Adobe Creative Suite
- Creative Direction
- Creative Services
- Videography
- Video
- Graphic Design
- Digital Media
- Non-Linear Editing
- Creative Problem Solving
- Production
- Television
- Broadcast
- Creative Strategy
- Creative Development
- Broadcast Television
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