Jeff Waters

About Jeff Waters

Experienced Senior Art Director with a demonstrated history of working in the retail industry. Strong arts and design professional skilled in Typography, Photo Shoots, Art Direction, Page Layout, and Adobe Photoshop.

Experience

1. Senior Art Director

   Amerimark Direct

   Dec 2015 — Present · Cleveland/Akron, OH, US

   Full-scale photo art direction and brand development for multi-channel businesses, including creative staff supervision and direction of direct mail, e-commerce, collateral and advertising campaigns. Attend turnover meetings working closely with buyers on look and fit of each productDevelopment of overall creative strategy to coordinate the look and feel of the brand direction across all business channels.Photo plan concepting and photo art direction (location and/or studio).Leading or participating in brainstorming sessions and writing creative briefs to drive the creative efforts of the project team. Presenting creative concepts to management that align with business goals. Understanding client feedback and communicating necessary direction to internal creative staff and/or external talent and vendors.Working with the client and project team to establish and monitor project schedules to assure timely delivery of top quality creative at every stage of the project.

Education

• Parsons School of Design - The New School

  BFA

  1980 — 1984

• Parsons School of Design

  Bachelor of Fine Arts (BFA)

Skills

• Layout
• Photo Shoots
• Adobe Creative Suite
• Visual Communication
• Brochures
• Photoshop
• Graphic Design
• Branding & Identity
• Art
• Catalogs
• Advertising
• Magazines
• Graphics
• Quarkxpress
• Fashion
• Packaging
• Art Direction
• Image Manipulation
• Direct Mail
• Styling
• Typography
• Logo Design
• Social Media Marketing
• Corporate Identity
• Concept Development
• Dreamweaver
• Illustrator
• Illustration
• Creative Direction
• Indesign
• Photography
• Brand Development