Jeff Thruston
Owner, Electronic Shooters Protection (ESP)
- Role
- Owner at Electronic Shooters Protection Esp
- Location
- Reno, NV, US
- LinkedIn followers
- 500 followers
About Jeff Thruston
I began my career at Bernard & Associates, selling advertising for Sporting Classics…
Experience
Owner
Electronic Shooters Protection Esp
Dec 2023 — Present · Reno, NV, US
As Owner of Electronic Shooters Protection (ESP), I lead the vision, strategy, and growth of a company trusted by hunters, competition shooters, and professionals nationwide for premium custom-fit electronic hearing protection.My role blends leadership, brand development, and hands-on execution across product innovation, marketing, and dealer partnerships. Key areas of focus include:Business Leadership & Strategy: Driving overall company growth, managing operations, and expanding ESP’s reach in the hunting, shooting, and outdoor industries.Product Development: Ensuring ESP’s custom electronic hearing protection meets the highest standards of performance.Marketing & Brand Building: Overseeing digital strategy (website, social, paid media, content) to strengthen ESP’s premium positioning.Sales & Dealer Relations: Supporting a national network of dealers and building long-term customer relationships through service, education, and trust.Innovation & Customer Experience: Investing in continuous improvements to deliver products that help shooters perform their best in the field and at the range.ESP has been a pioneer in electronic hearing protection since its founding, and under my leadership, we continue to uphold a reputation for craftsmanship, reliability, and customer-first service.
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