Jeff Spencer
Enterprise B2B Marketing Leader | 15+ Years Managing Integrated Marketing, Web Strategy, and Demand Generation Teams
- Role
- Director of Marketing, Global Integrated Campaigns at Adobe
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Jeff Spencer
B2B marketing and digital strategy leader with over 15 years of experience. Expert in crafting integrated marketing plans and site visions for leading enterprise companies, driving cross-functional marketing initiatives, and orchestrating complex programs that support business objectives and user needs.EXPERIENCE HIGHLIGHTS:• Customer insights: Relentlessly seek out audience feedback and insights to inform strategies and optimizations. Experience with user research, VOC programs, product feedback loops, A/B testing, usability, surveys, competitive analysis, personas, journey maps, etc.• Business measurement and impact: Experience defining department and campaign OKRs, KPIs, and target metrics. Connect metrics to journey and sales phases to support data-driven operating models. Conduct data analysis and derive actionable insights • “Get-well” programs: Frequently assigned to struggling initiatives. Use the \'Feynman technique\' to translate complex project details into simple terms, achieving aligned strategies, roadmaps, and improved performance• Broad and deep B2B marketing experience: Extensive B2B marketing experience across marketing plans, program strategy, execution, and measurement. Pre-sales and post-sales experience. Nurture, paid search, SEO, social, partner, sales enablement, ABM, TV, display, web, print, event, PR, PLG, customer advocacy• Cross-discipline collaboration: Develop close partnerships and project collaboration with cross-discipline teams ranging from BDR, sales, engineering, product, web, marketing, PMM, analytics, international, etc. • Product/site strategy and vision: Author multi-year product and site strategies. Experience in product management including user stories, backlog management, prioritization, UX, scrum, and close partnership with the development team• Team leadership: Vision definition, coaching, mentorship, org design, process optimization to drive employee growth and increase impact
Experience
Director of Marketing, Global Integrated Campaigns
Jun 2025 — Present · Lehi, UT, US
Education
Virginia Tech
BA, BS, Communications, Business Management
2001 — 2005
Skills
- Interactive Marketing
- Online Advertising
- Integrated Marketing
- Leadership
- Advertising
- Digital Strategy
- Strategy
- Brand Development
- Marketing Communications
- Management
- Marketing
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