Jeff Smith

About Jeff Smith

I am a senior sports business executive with 30 years of experience leading revenue growth, fan engagement, and organizational transformation across professional and collegiate athletics. Most recently, I served as Chief Revenue Officer of FC Cincinnati, where I oversaw $65M+ in annual revenue, built high-performing teams, and delivered record-setting renewal rates and sold-out premium assets.As one of FCC’s earliest executives, I played a key role in the club’s expansion into Major League Soccer and the launch of TQL Stadium, developing the strategies that positioned the club for sustained growth. Prior to FC Cincinnati, I held senior leadership roles at the University of Cincinnati, driving donor engagement and revenue strategies for more than $150M in capital projects.Recognized as MLS Ticketing Executive of the Year (2019) and part of the MLS Ticketing Team of the Year (2023), I am passionate about building innovative revenue models, cultivating corporate and community partnerships, and positioning organizations for long-term success.

Experience

1. Chief Revenue Officer

   Cincinnati Open

   Jan 2026 — Present

Education

• Ohio University

  Athletic Administration, Sports Administration

  1992 — 1997

Skills

• Event Management
• Ticket Sales
• Nonprofits
• Athletic Administration
• Sponsorship
• Sports Management
• Intercollegiate Athletics
• Social Media
• Sports Marketing
• Student Development
• Non-Profits
• Baseball
• Volunteer Management
• Marketing
• Event Planning
• Business Development
• Higher Education
• Alumni Relations
• Social Media Marketing
• Athletic Training
• Community Outreach
• Public Relations
• Fundraising
• Media Relations
• Public Speaking
• Sports
• Athletics
• Facebook
• Press Releases