Jeff Russell

About Jeff Russell

Over 15 years of experience in digital marketing, with a strong emphasis on crafting data-driven strategies that ignite business innovation.Lifelong learner who translates complex insights into actionable roadmaps and measurable impact. Specializes in aligning strategy, creative, and analytics to deliver cohesive, high-performance campaigns.Proven track record of driving transformation and accelerated growth for enterprise-level clients. Semper ad meliora.

Experience

1. Group Discoverability Director

   VML

   Jan 2026 — Present · Kansas City, MO, US

   Own and elevate the global Organic Search (SEO/GEO) strategy across clients, ensuring consistently high-quality delivery, innovation, and measurable business impact* Lead practice growth through new business development, client relationship expansion, thought leadership, and cross-discipline collaboration* Serve as senior client advisor, proactively anticipating needs, resolving issues, and presenting clear, persuasive strategies and performance narratives* Set the vision, mission, and annual goals for the Organic Search discipline; drive adoption of emerging technologies, automation, and industry best practices* Oversee operations including resourcing, budgeting, staffing, hiring, promotions, compensation, and performance management* Coach, mentor, and develop managers and teams through clear direction, feedback, reviews, and career development planning* Act as an agency ambassador and internal advocate for Organic Search, partnering across practices to deliver a unified, best-in-class client experience

Education

• Rockhurst University

  BA

  2004 — 2008

• Rockhurst University

  Executive Master of Business Administration - MBA

  2020 — 2022