Jeff Rothbard
SVP, Head of Audience & Decisioning Strategy @Wells Fargo
New York, NY, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
May 2023 — Present
SVP, Head of Audience & Decisioning Strategy @Wells Fargo
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New York, NY, US
Lead the strategy for next-best-message and customer-centric, omnichannel personalization
EDUCATION
2012 — 2014
Yale School of Management
Master of Business Administration (MBA)
2004 — 2008
Tufts University
Bachelors, Economics
SKILLS
LeadershipCpg IndustryConsumer InsightShelvingCustomer InsightBrand ManagementMarketing StrategyMarket StructureTeamworkStrategyE-CommerceStrategic PlanningAssortmentBig DataSegmentationPromotionsPricingShopper MarketingClient-Focused
ABOUT JEFF ROTHBARD
Client engagement leader with passion for leveraging big data technologies to develop actionable strategies and innovative products for deeper, more profitable customer loyalty
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