Jeff Reynolds

About Jeff Reynolds

I’m a customer-oriented program manager and insights development leader that specializes in connecting audience focused, data-driven insights to strategies that drive positive outcomes across business goals and brand affinity. I do this by collaborating with stakeholders across disciplines, develop creative solutions to produce measurable KPIs across a diverse range of data sets, and organize and develop analytics programs that simplify and accelerate speed to insights and learnings. I’m consistently working to help “humanize” data through collaborative partnerships and teamwork. My approach is geared toward helping people understand and contextualize data, metrics and momentum. I believe teams should have an aligned understanding of what’s meaningful so that we can work hand in hand to accomplish our goals and share in their success.Areas of Expertise:• Design and manage cross-functional programs that support organizational objectives.• Analyze and develop strategies to inform business performance and drive growth. • Develop positive, productive and passionate data-driven teams.• Deliver impactful presentations rooted in actionable insights and learnings.• Extensive knowledge of the gaming industry including unique platform, community and market differentiators.My Mantras:• Be kind – Lead by example and support those around you to promote diversity, provide opportunity and listen with empathy.• Be informed - Data-driven decisions help make better decisions. Use the information available to help guide the process.• Be curious - Learning is a life-long journey. Be both a teacher and student. With an open mind, one never knows where the journey may lead.

Experience

1. Senior Audience Development Manager

   Blizzard Entertainment

   Mar 2024 — Present · Seattle, WA, US

   Lead an Audience Development team focused on driving social marketing analytics alignment, furthering content performance and optimization insights, and informing GTM strategies across key franchises.• Established consistent metric definitions and KPIs to measure social marketing performance across global channels. • Refreshed and rebuilt live dashboard environments for increased automation, data democratization, and speed to insights.• Implemented an improved content tagging schema to deliver deeper content insights, improved benchmarking capabilities, and customized title-specific support for franchise marketing teams.

Education

• King's College London

  Master of Arts, Digital Culture and Society

• Pacific Lutheran University

  Bachelor of Arts, Communication Studies

Skills

• Digital Strategy
• Strategy
• Marketing
• Cross-Functional Team Leadership
• Web Analytics
• Video Games
• Cross-Cultural Communication Skills
• Thought Leadership
• Strategic Communications
• Analyst Relations
• Team Leadership
• Customer Service
• Management
• Team Building
• Reputation Management
• Customer Insight
• Social Media Measurement
• Cross Cultural Management
• Digital Culture
• Project Management
• Social Media
• Social Media Marketing
• Marketing Analytics
• Analytics
• Internal Communications
• Media Relations
• Marketing Communications
• Corporate Communications
• Leadership
• Basic Html
• Microsoft Office