Jeff Gardner

About Jeff Gardner

Jeff is a senior executive leader skilled in marketing, digital transformation, brand strategy, AI technology adoption, sales acceleration and customer experience strategy in both start-up and corporate environments. He excels in turning opaque industries and complex products into relatable, accessible and scalable consumer brands.Jeff has over 20 years of experience in digital marketing, sales strategy, B2B / B2BC / B2C lead generation, branding and acquisition, product positioning, creative delivery and optimization. He has a proven track record of directing complex strategic planning initiatives to create new levels of shareholder and stakeholder value. Jeff is a champion of digital transformation and internal change, with a demonstrated history of driving innovation through marketing modernization efforts, data-capability development, CRM implementation and enterprise change management and capacity development.A motivating leader, Jeff believes in developing top leadership talent and creating lasting cultural change within organizations. He is passionate about mentoring and growing leaders who unlock innovative ideas and create value across diverse businesses, industries and customer segments.

Experience

1. Executive Officer Vice President of Sales & Marketing

   Mutual of Enumclaw

   Aug 2020 — Present · Portland, OR, US

   Senior marketing officer directing sales and account retention efforts across 600+ distribution partners across all lines of business throughout the organization\'s seven-state market footprint. Oversee sales acquisition, digital marketing, lead generation, customer experience and brand management responsibilities. Manage a team of 15 sales and marketing professionals and $6M annual budget. • Implemented marketing segmentation and sales management strategies, resulting in a 24% increase in sales distribution partnerships over first 12 months, increasing first-year new business premium by 53% over previous 5-year average and exceeding new business sales targets by over 200% in the first 18 months. • Led the enterprise’s omni-channel and digital marketing transformation effort, implementing AI-centric customer touchpoints, marketing automation, social media platform management and CRM marketing implementations, increasing customer program adoption and marketing operations efficiencies by 22% and 13%, respectively. • Developed and lead the organizations first target-customer value proposition, persona and customer experience and outreach programs, animated through customer insights translated into customer onboarding, servicing and cross-sell efforts, leading to a 7% increase in NPS and 5% in customer retention.

Education

• Brigham Young University

  Bachelor of Arts (B.A.), International Economics

  1996 — 1999