Jeff Philbin
Vice President of Venue Marketing @The Sports Facilities Companies
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WORK HISTORY
Vice President of Venue Marketing @The Sports Facilities Companies
Clearwater, FL, US
Lead marketing performance and revenue growth across a national portfolio of 95+ sports, recreation, event, and entertainment venues. Responsible for aligning venue-level marketing strategies with financial objectives, client expectations, and SFC brand standards while building scalable systems that drive measurable results.Oversee a team of Directors of Venue Marketing and a Junior Director managing multiple venue portfolios nationwide. Partner closely with Operations, Finance, Business Development, and Agency teams to ensure marketing investment directly supports bookings, attendance, sponsorship performance, and long-term client value.Key responsibilities include: • Own portfolio-wide venue marketing strategy tied to revenue growth, utilization, attendance, and community engagement • Establish marketing KPIs, dashboards, and reporting frameworks connected to venue P & Ls • Serve as senior marketing advisor to key clients, leading strategic reviews, annual planning, and performance discussions • Translate client priorities into actionable marketing plans while protecting scope, standards, and profitability • Drive revenue-generating initiatives across event bookings, programs, memberships, and sponsorship activations • Optimize deployment of marketing resources across diverse markets and venue types • Lead participation and performance optimization of the SFC National Marketing Co-op Program • Partner with Operations VPs and General Managers to align marketing, sales, and guest experience strategies • Collaborate with internal agency teams on brand development and campaign execution • Build training, staffing models, and development pathways for venue-level marketing teams • Identify and pilot new marketing approaches, technologies, and data tools to scale best practicesThis role sits at the intersection of brand, operations, and financial performance, ensuring marketing functions as a disciplined growth engine for both SFC and its venue partners.
EDUCATION
Flagler College
Bachelors Degree, Business Administration (Major) & Marketing (Minor)
University of Connecticut
Associates Degree, Business Management
SKILLS
ABOUT JEFF PHILBIN
Marketing executive with 15+ years of experience driving revenue growth, brand performance, and operational alignment across complex, multi-site organizations. Currently serve as Vice President of Venue Marketing at Sports Facilities Companies, leading marketing strategy and performance across a national portfolio of 95+ sports, recreation, event, and entertainment destinations.My work sits at the intersection of brand, operations, finance, and community impact. I focus on building disciplined, scalable marketing systems that translate investment into measurable outcomes including attendance, bookings, sponsorship performance, and long-term client value. I partner closely with executive leadership, venue operators, and clients to ensure marketing functions as a growth engine, not a support function.Previously, I served as an Agency Partner and Director of Business Strategy and later founded Your Brand Chef, advising organizations across healthcare, tourism, CPG, industrial, hospitality, and lifestyle sectors. That experience sharpened my ability to balance creativity with rigor, protect margin, manage scope, and align brand strategy with business performance.In parallel, I was the host of FOX13 Tampa Bay’s #1 rated daytime show Dinner Deeas, where I developed a deep understanding of audience behavior, content-driven engagement, and community storytelling at scale. This background informs my approach to experience-led marketing and demand generation, particularly in venue and destination environments.I am known for building and leading high-performing teams, mentoring marketing leaders, and creating clarity in complex environments. Motivated by work that strengthens communities, improves access to recreation, and drives sustainable economic impact through thoughtful growth.Core Focus Areas:Revenue-Driven Marketing LeadershipMulti-Site and Portfolio StrategyBrand and Demand SystemsClient and Stakeholder AdvisoryTeam Development and Executive CommunicationVenue, Event, and Destination Marketing
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