Jeff Petrusa
- Role
- Solutions Lead Consultant - Media Coe at Circana
- Location
- Ridgewood, NJ, US
- LinkedIn followers
- 500 followers
About Jeff Petrusa
Senior-level insights professional with expertise in CPG, Media and Business…
Experience
Solutions Lead Consultant - Media Coe
Jan 2023 — Present
IRI was rebranded as Circana in March 2023 • Lead media consultant for Household and Market lift solutions in the Beer/Wine/Spirits vertical. • Review/approve client statement of work documents • Conduct lift feasibility studies • Unearth insights from data and present results to client/agency teams
Education
Fordham Gabelli School of Business
MBA, Marketing / Communications & Media
2004 — 2007
University at Buffalo
Bachelor’s Degree, Psychology
1990 — 1995
University at Buffalo School of Management, The State University of New York
B.S., Marketing
1990 — 1995
Skills
- Advertising Research
- Mobile Devices
- Market Sizing
- Web Metrics
- Microsoft Excel
- Business Intelligence
- Competitive Analysis
- Data Visualization
- Syndicated Data Analysis
- Marketing Research
- Project Management
- Consumer Insights
- User Behavior
- Digital Media
- Marketing
- Strategy
- Data Analysis
- Management
- Publishing
- Market Research
- Office 365
- Omniture
- Comscore
- Segmentation
- Digital Strategy
- Audience Measurement
- Customer Insight
- Business Insights
- Advertising
- Analytics
- Digital Marketing
- Market Analysis
- Powerpoint
- Sas
- Nielsen
- Market Insights
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