Jeff Peters

About Jeff Peters

I build healthcare growth engines that perform. With nearly a decade leading operations and business development across hospice, home health, dialysis, and value based care, I turn complex markets into structured, measurable systems that drive census, strengthen partnerships, and elevate team performance. Most recently in hospice and managed care leadership, I designed market strategy, built KPI dashboards, and translated raw performance data into clear, usable insight. I do not just pull reports. I break down referral trends, payor mix, leakage patterns, and competitive positioning, then equip teams with language and strategy so they can walk into referral conversations informed, confident, and credible. Data only matters if it changes behavior in the field. My background blends operational discipline with frontline leadership. I have led large teams, implemented telemedicine expansion during COVID, reduced turnover, increased repeat business, and trained new operations leaders across regions. I am trusted to step into complexity, create clarity, and execute with urgency.I am currently seeking my next leadership opportunity in healthcare growth, managed care, or operations. If you need someone who can build structure, drive performance, and develop teams that own their results, I would welcome the conversation.

Experience

1. Area Marketing Director

   Compassus

   Jan 2025 — Present

   Lead operational strategy and team management for hospice growth initiatives, overseeing a team of Home Health Care Consultants focused on census development and program expansion. Design and implement standardized processes for market penetration, referral relationship management, and stakeholder engagement across healthcare providers. Develop comprehensive performance management systems including KPI dashboards, goal-setting frameworks, and accountability structures to monitor team effectiveness and operational outcomes. Create training programs and operational tools to ensure consistent execution of best practices, brand alignment, and regulatory compliance across the team. Build and maintain operational infrastructure for tracking contacts, closures, payor mix analysis, and competitive intelligence to inform strategic decision-making. Establish cross-functional workflows between growth teams and clinical operations to optimize patient intake processes and enhance service delivery.

Education

• University of Tennessee, Knoxville

  Bachelor of Arts, English Literature (British and Commonwealth)

  2002 — 2007