Jeff Paulson
Digital Data Management 📋 Data Analytics 📊 Global eCommerce 🛒 Data-Driven Decision Making 💡 Strategic Planning 🔬 Business Acumen 📈 Data Storytelling 📜
- Role
- Direct to Consumer Ecommerce Manager at Rust-Oleum Corporation
- Location
- Rockford, US
- LinkedIn followers
- 500 followers
About Jeff Paulson
I’m a digital commerce leader who builds, improves, and scales eCommerce performance…
Experience
Direct to Consumer Ecommerce Manager
Mar 2024 — Present · Vernon Hills, IL, US
Hired to newly created Direct-to-Consumer eCommerce Manager role to drive revenue growth strategy and oversee the optimization and expansion of DTC website(s) to enhance customer experience. Working closely with cross-functional teams including marketing, IT, and product development, I develop assortment strategies, coordinate promotional campaigns, and analyze customer behavior to drive improvements. Manage end-to-end fulfillment operations, collaborate on website changes, and conduct regular stakeholder meetings to align conversion optimization efforts with business objectives all with a focus on seamless web user experiences. Monitoring website performance metrics, implementing customer feedback mechanisms, and staying abreast of e-commerce trends, I ensure continuous enhancement of our online platform. Additionally, overseeing financial performance and manage P&L responsibilities for the business.
Education
Buena Vista University
Business/Commerce, General
2000 — 2002
Volkschochschule Augsburger Land e.V. (BAMF)
B1 German Speaking Level, German Language and Literature
Morningside University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2002 — 2008
DePaul University
Master of Business Administration - MBA, Business Strategy/Decision Making
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