Jeff Patrias

About Jeff Patrias

A highly accomplished Global Marketing Executive. Known as a collaborative, transformational builder and leader of high-performing teams that consistently deliver excellent service and creative customer experience solutions. Expertise in strategic planning, brand management, integrated marketing campaigns, communications, product launch, virtual events, and internal agency management. As the Head of Brand Marketing for Thomson Reuters, based in Switzerland, I led the enterprise brand marketing function that includes corporate brand strategy, global thought leadership and content, agency management, trade shows, Studio, sponsorships, and events. Member of the Marketing Leadership team that led the integration of disparate marketing organizations into a single operating unit for consistent application of marketing strategies, measurement and career progression. Previously as the Senior Partner, Vice President of Lacek Group / OGILVYONE / WPP, I served as a founding partner and manager of sales, account management, consulting services, partnership marketing, and international business development. I built global clientele and opened full services offices in Singapore, Seoul, Tokyo, Sydney, and London.I began my career at Northwest Airlines, as Manager, Business Travel Marketing I developed global loyalty marketing operations in Tokyo and London with P&L responsibility and oversight of the airlines 27 Airport Lounges. I have diverse experience expanding business from start-up to global enterprises. Expertise in Travel, Hospitality, Financial Services, Professional Services, Media, and Information and Technology.My colleagues appreciate my common-sense, authentic leadership style. I believe that successful organizations can accomplish amazing things, and that people want to be part of something that they are proud of.I am available for Board Director positions with a focus on marketing services organizations, private equity, M&A structures, early stage and SMB technology companies where I can leverage my leadership, customer experience, brand and marketing, and talent succession and development skills.Passionate about education and the next generation of leaders I have served on the Board of Holy Angels Academy in charge of development and marketing, and the Advance Mentoring Program for women in business in Zurich, Switzerland.

Experience

1. Chief Marketing Officer

   Capillary Technologies

   Apr 2022 — Present · Minneapolis, MN, US

Education

• University of Minnesota

  Bachelor of Arts - BA, International Business

  1982 — 1987

Skills

• Senior Management Communications
• Analytics
• Media Relations
• Interactive Marketing
• Product Marketing
• Research
• Loyalty Marketing
• Direct Marketing
• Database Marketing
• Marketing
• Email Marketing
• Multi-Channel Marketing
• Customer Service
• Competitive Intelligence
• Marketing Strategy
• Integrated Marketing
• Segmentation
• Marketing Communications
• Salesforce.com
• Go-to-Market Strategy
• Digital Marketing
• Management
• Advertising
• Strategic Partnerships