Jeff Morrow

About Jeff Morrow

Expert at both business to business (B2B) and Business to Consumer (B2C) lead generation. Equally adept and developing marketing strategy and tactical execution of marketing initiatives supporting sales teams. Select successes: • Reduced post-sale attrition by 40% recovering a projected $1.15 million in projected four-year revenue through the launch of targeted video YouTube marketing strategy • Achieved 13.5% growth through introduction of integrated lead generation program aligning direct mail with digital marketing • Generated qualified leads through creation and execution of 180+ marketing events • Managed annual marketing budgets up to $3.25 million • Equally proficient in a tactical marketing role: analytics / research, content development / copywriting, digital marketing, email marketing, event management, graphic design, project management, and public relations Software: Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premier Pro Digital Marketing - Facebook Ad Manager, Google Ads, Google Analytics, SEMrush Email Marketing - MailChimp, Pardot

Experience

1. Marketing Director

   Optum

   Nov 2021 — Present · Phoenix, AZ, US

Education

• The University of Kansas School of Business

  Master of Business Administration - MBA

• The University of Kansas School of Business

  Business

Skills

• Problem Solving
• Promotional Writing
• Credit Unions
• Media Planning
• Advertising
• Sales
• Event Management
• Promotions
• Strategic Planning
• Market Research
• Marketing Analytics
• Event Marketing
• Event Planning
• Creative Writing
• Marketing Strategy
• Product Management
• Media Buying
• Creative Development
• Product Launch