Jeff Morden
Marketing Director of Media @Graphic Communications International
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director of Media @Graphic Communications International
Reviewed / analyzed client Marketing campaigns and created go-forward strategies based on client data and market demographics.• Leadership function with Sales and Sales support. Established and managed Customer Service team. • Diagnosed procurement needs of clients and supplied them with comprehensive strategy to improve efficiency and overall cost reductions. • Oversaw all aspects of client’s Marketing programs, strategic overview, newspaper inserts, catalogs, direct mail, list services, paper, freight, and POP materials.• Tracked, reconciled, and approved all media invoicing.• Created, managed, and revised all media budgets. • Managed all Marketing media negotiations, including newspapers, printers, paper suppliers, transportation vendors, magazines, and agencies.• Gathered, analyzed, and reported all media post-analysis. • Reviewed Supply Chain, flagging potential efficiencies and / or cost savings / avoidances.
EDUCATION
Wright State University
Business
ABOUT JEFF MORDEN
A results-driven and detail-oriented marketing manager with a proven track record of overseeing all aspects of client marketing programs, from strategy development to cost reduction and efficiency improvement. Skilled in analyzing market demographics and client data to create effective go-forward strategies. Leadership focused on Sales and Sales support as well as Customer Service and Service team. Successful in managing operations, including print production, logistics, budgeting, USPS postal requirements and invoicing, resulting in significant cost savings for clients. Adept at media negotiation and pre-/ post-analysis, with a strong focus on supply chain efficiency. Possesses excellent leadership and team-building skills demonstrated by successfully establishing guidelines for marketing teams and overseeing the setup and training of professionals. An effective communicator with a keen ability to diagnose procurement needs, provide comprehensive strategies, and achieve measurable results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.