Jeff Lu

Role
Lead Business Insights Manager at 耐克
Location
Hillsboro, OR, US
LinkedIn followers
500 followers

Experience

  1. Lead Business Insights Manager

    耐克

    Jan 2022 — Present

    Influence Direct(~$6B/Year) Leadership and stakeholders with actionable insights and storytelling.Lead and shape Nike Direct strategies with insights driven by synthesized analysis, and industry knowledge. Identify value-add opportunities and translate it into clear, actionable recommendations for Direct Operations.Provide analytics guidance and set KPI standards for Nike GEO partners, Operations, Finance, and Product etc. Manage insights resources/products (50+ reports, SQL/Data bricks views, KPI scorecards) and analytics projects concurrently. Leverage AI automation to reduce team’s working hours for insights products management.Enable cross GEO collaboration to inspire strategic operation innovation driven from insights storytelling.Lead cross-functional team (engineer, product, ops etc.) to generate actionable insights via strategic planning.Manage and develop analysts.

Education

  • University of Minnesota-Twin Cities

    Bachelor of Arts (B.A.)

  • Wayne State University

    Master of Arts (M.A.)

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Jeff Lu — Lead Business Insights Manager at 耐克 in Hillsboro, OR, US | Unifers