Jeff Keune

About Jeff Keune

Brand Leader and General Manager with a unique combination of retail, foodservice, consumer packaged goods, brand marketing, supply chain, and operations leadership experience built in large public and mid-sized private companies such as Mapco, Yesway, Thorntons Inc, Bob Evans Farms, Wendy’s International, Heinz, Hallmark, and Starbucks. A high energy, creative innovator with a results oriented, cross-functional, consumer-driven discipline. Focused on sustainable growth in sales and profits as a strategic brand leader. Expertise in building and integrating new products, platforms, digital and traditional tools and tactics that make a difference for the business. Strong background in developing franchise and cross-functional relationships through strategic processes and engagement. Committed to driving results through people development, strong mentoring, team building and great execution. Specialties: Brand Strategy, P&L Management, Integrated Marketing Activation (Digital & Traditional, National & Local, Store, Community & Cause), New Product and Platform Development, Store & Restaurant Remodels and Re-Branding, People Development, and Team Building.

Experience

1. President of Retail

   American Natural

   Aug 2022 — Present · Pittsburgh, PA, US

   American Natural is a Private Equity backed start up convenience chain that was founded with the goal of creating an elevated convenience experience such as seen with some of the European convenience brands. It has a very strong an high quality fast casual food concept at its core the merchandising includes high quality, local options as well as traditional convenience items. Portfolio also includes traditional convenience stores that are high potential, but underdeveloped. Leading the transformation from a Euopean Café inspired positioning with a narrow consumer target to a brand positioned as Fast Casual Convenience that targets both young families and core convenience store users looking for something better. Additionally leading the transformation of the traditional convenience stores in the portfolio toward reaching their potential with best in class programs and platforms that meet and exceeds the needs of the core convenience consumer. • Leader for all retail activity. Responsible for Operations, Marketing, Category Management, Pricing, Fuel Pricing, Staffing, Training, Store Experience, Sales Layer Development, Menu Management and Execution of all Food Service and other Sales layers. • Leading both the store teams, above store operators, and support function (Category Management, Loyalty & Pricing managers, Recruiting, other) • P&L management and Business Leadership • Vendor Partner development, Distributor and Supply Chain leadership • Store level Capital investment

Education

• Northwestern University

  BA, History

  1987 — 1991

• Vanderbilt University - Owen Graduate School of Management

  MBA, Marketing

  1995 — 1997