Jeff Kearney

About Jeff Kearney

Experienced Sports Marketing professional with a demonstrated history of working across athletes, leagues, teams, universities, and events, as well as across brands in the consumer packaged goods and sports goods spaces. Strong marketing professional skilled in Event Management, Brand Management, Sports Marketing, Marketing, Strategic Planning, and Team Building, both domestically and internationally.

Experience

1. Global Head of Sports Marketing

   PepsiCo

   Sep 2004 — Present

   Sports & Entertainment Marketing, PepsiCo Food & Beverages (Dec. 2022 - Present)Co-lead team that manages Sports and Entertainment roster across Pepsi North America brands, including Gatorade, Pepsi, Mountain Dew, Starry, Rockstar, Frito Lay and other brands. We work in collaboration with brand leaders, media managers, sales departments, and other functions to activate in a best-in-class fashion.Gatorade, Global Head of Sports Marketing (May 2015 - Present)- Head of team that manages global roster of sports partnerships across Gatorade portfolio, including the NFL, MLB, NBA, WNBA, NBA G League, Premier Lacrosse League, and Athletes\' Unlimited, as well as teams & athletes. In addition, oversee partner services, inclusive of educational platforms, influencer programming, and scientific consultation. Also manage Events & Hospitality team, charged with best-in-class activations tied to both internal & external meetings.Global Director of Sports Marketing (Mar. 2012 - Apr. 2015)- Oversaw global Gatorade partnerships with athletes, events, teams, and leagues including the U.S, Australia, Brazil, Canada, Central America, and the U.K.Director, Brand Marketing (Dec. 2009 to Mar. 2012)- Managed Gatorade & G Series portfolio, including innovation pipeline and P&L for Gatorade, G2, Gatorade Naturals, Gatorade Prime, & Gatorade Recover. Led cross-functional teams to develop strategic & tactical plans, including volume, channel, & financial goals.Sports & Professional Marketing Manager (Sept. 2004 to Mar. 2009)- Directed brand-building efforts & managed relationships across various sports properties & all youth programs, including camp, club, and event partnerships.

Education

• University of Iowa

  B.A., Communications

  1989 — 1993

• Western Illinois University

  M.S., Sports Management

  1993 — 1995

Skills

• Sales Operations
• Strategy
• Social Media Marketing
• Marketing
• Public Relations
• Advertising
• Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Sports Marketing
• Strategic Partnerships
• Integrated Marketing
• Marketing Communications
• Event Management
• Strategic Planning
• Market Planning
• Sports