Jeff Johnston

About Jeff Johnston

I’m a results-driven merchandising executive with a J.D. and 7+ years of success in high-volume retail buying, inventory optimization, and vendor strategy.Currently leading Shoe Carnival’s Men’s Dress, Sandals, and Boots division, I bring a data-backed, customer and results-first approach to category management—spanning 430 store locations across three national banners.Prior to my career in footwear, I practiced law with a focus on retail contracts, HR compliance, and litigation strategy. My legal background empowers me to negotiate with precision and navigate complex vendor agreements with confidence.I\'m passionate about products that move people—from well-crafted shoes to well-told stories—and am exploring opportunities in buying, legal consulting, and content creation.Key Skills: Category Management | Vendor Negotiations | Gross Margin Growth | Inventory Strategy | Legal Counsel | Leadership

Experience

1. Buyer Shoe Carnival, Shoe Station, Rogan\'s Men s Dress, Sandals, & Non-work Boots

   Shoe Carnival, Inc.

   Nov 2024 — Present

   Manage increases profit and margin across SKUs for Shoe Carnival, Shoe Station, and Rogan’s.Lead buy group assortment strategy for 430 stores, balancing regional demand and profit targets.Spearheaded margin improvement via vendor renegotiations and better forecasting.Optimize inventory flow and sell-through performance through data-driven buying.

Education

• Jones School of Law

  Juris Doctorate, Advocacy and Dispute Resolution

  2014 — 2017

• Spring Hill College

  Bachelor of Arts (B.A.), Finance and Economics

  2009 — 2013

• Spring Hill College

  Bachelor's of Science, Finance and Economics