Jeff Jefkins
President @Lux Insights Inc
Vancouver, BC, CA
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Aug 2023 — Present
President @Lux Insights Inc
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Vancouver, BC, CA
EDUCATION
N/A
University of Manitoba
Bachelor of Commerce (Honors)
SKILLS
Consumer BehaviourMarketing ResearchQualitative ResearchMarket ResearchAnalyticsConsumer InsightQuantitative ResearchSegmentationBrand EquityMarketing CommunicationsOnline ResearchMarketingCompetitive IntelligenceQuestionnaire DesignConsumer BehaviorStrategyBrand DevelopmentAdvertising ResearchPrimary ResearchMarketing StrategySurvey DesignCustomer InsightFocus Groups
ABOUT JEFF JEFKINS
Even as a child I got excited when the census data came out and I could pore over the demographic information. Statistics was, both proudly and sadly, the only course in university I got an A+. The path to market research and consumer insights wasn\'t obvious (is anything when we\'re young?) but I was fortunate to get some great advice and mentorship at an early age. Now, I\'m in that chapter in my career when I can help guide and develop the future leaders in our industry.
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