Jeff Hemphill

Director, Measurement @Hale.

Lead measurement strategy for a growing digital agency, helping D2C and B2B clients improve performance through advanced analytics and reporting.Build scalable measurement frameworks that unify spend, performance, and revenue data across multiple platforms and channels.Lead forecasting, incrementality testing, and marketing effectiveness analysis to guide client investment decisions.Establish data governance and reporting standards to improve reliability and decision-making.Partner with senior leadership and client executives to translate insights into growth strategies.