Jeff Gooding

About Jeff Gooding

SENIOR STRATEGIC MARKETING LEADER WITH A BIAS FOR ACTION. Expertise in Brand Architecture…

Experience

1. Corporate Vice President - Marketing

   Ace Hardware Corporation

   Jan 2010 — Present

   Revenue • Played an integral role in delivering ten consecutive years of same store sales increases, six consecutive years of same store transactions increases resulting in a wholesale sales increase from $3.2B to $5.2B and retail sales from $9B to $13.4B. Leadership • Lead a team of over 35 marketers across Brand, Advertising, Digital, Content, SEM/SEO, Social, Promotion, Loyalty, Corporate Communications, Local Marketing, New Stores, Insights and Analytics. • Provide national and local marketing strategy for over independently owned domestic stores and licensed stores in over 60 countries. • Increased advertising and digital spend by over 300% and manage $200M+ in annual enterprise spend. • Led multiple agency reviews including advertising, media, marketing services, local marketing, public relations and social. • Developed first ever company crisis identification and management plan. Strategy • Repositioned brand from home improvement to home maintenance creating an ownable category. • Created our Primo Brands strategy leveraging category exclusive brands/SKUs resulting in a five year CAGR of +20.3% and doubled share in Grills and outpaced the Paint market by +4.9%. • Established online marketing strategy resulting in +35% YOY site traffic, sales and 90%+ in-store pickup. • Reversed declining same customer sales by implementing customer specific segmentation and targeting leading to 60% of all transactions and 50% of all sales generated by Ace Rewards loyalty members. • Established partnerships with Google, American Express, US Bank, Amazon and the PGA Tour.

Education

• Miami University

  BA

Skills

• Email Marketing
• Business Development
• Digital Strategy
• Marketing Strategy
• Product Marketing
• E-Commerce
• Budgets
• Marketing
• Social Media Marketing
• Public Relations
• Online Advertising
• Relationship Marketing
• Marketing Management
• Management
• Digital Marketing
• Crm
• Event Planning
• Customer Retention
• Strategic Partnerships
• Partnership Marketing
• B2b Marketing
• Sports Marketing
• Social Media
• Media Planning
• Competitive Analysis
• Integrated Marketing
• Strategy
• Mobile Marketing
• Strategic Planning
• Direct Mail
• Brand Development
• Customer Insight
• Sales
• Financial Services
• Sponsorship
• Direct Marketing
• Market Research
• Retail
• Online Marketing
• Marketing Communications