Jeff Gomes

Regional Manager at The Wine Group Control States: PA/NH/MS/UT/WY

Role
Regional Manager, Control - Pa, Nh, Ut, Ms, Wy at The Wine Group
Location
Halifax, MA, US
LinkedIn followers
500 followers

About Jeff Gomes

EXECUTIVE SUMMARY:Sales and distributor management leader in the adult beverage industry with 25+ years of experience driving revenue, execution excellence, and strong wholesaler/control-board partnerships across multi-state territories. Proven success leading planning rhythms (AOP/JBP/QBR), improving performance vs. plan, and partnering cross-functionally (pricing, compliance, operations, customer service, trade marketing) to deliver results at scale. Known for disciplined account leadership, relationship building, and consistent follow-through.

Experience

  1. Regional Manager, Control - Pa, Nh, Ut, Ms, Wy

    The Wine Group

    May 2024 — Present

    Lead a multi-state control region with direct responsibility for $90MM in DREV.• Drove region performance to top ranking vs. plan in FY2025; contributed to MS as top market vs. plan in FY2025.• Partner with state agencies, brokers, and internal stakeholders to execute key initiatives, including a successful VOR change for acquired brands.• Maintain a consistent cross-functional cadence with pricing, compliance, customer service, trade marketing, and operations to resolve issues and accelerate execution.• Conduct lead selling with major control boards including PLCB, NHLC, and DABS (all top retailers for the business).• Collaborated with trade marketing to develop vendor endcap programming (December–January) and support seasonal execution.• Worked with the Woodbridge brand team to bring a custom PA package to market and support summer in-store programming at PLCB.• Hosted NABCA leadership at Benziger Winery and co-presented TWG strategy with the compliance team.• Collaborated with customer service and operations to resolve MS ABC shipping challenges.

Education

  • Bridgewater State University

    Bachelor of Applied Science (BASc), Exercise Physiology

    1996 — 2000

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Jeff Gomes — Regional Manager, Control - Pa, Nh, Ut, Ms, Wy at The Wine Group in Halifax, MA, US | Unifers