Evgenii Dokuchaev

About Evgenii Dokuchaev

I help companies digitize and scale the work of field teams — from merchandisers and…

Experience

1. Automatica Field1, Founder

   Automatica Field1

   Mar 2015 — Present

   Software development studio specializing in automation for field teams — including merchandisers, sales representatives, pharma detailers, and brand ambassadors — across the FMCG, pharmaceutical, alcohol, and HoReCa sectors.Flagship product Field1 is a field-first SaaS featuring a configurable UI engine, task and visit tracking, marketing and trade reports, GPS/photo spoofing protection, and integrations with enterprise systems.Led the company’s growth as the architect of its digital solutions, securing key clients, scaling operations, and driving international expansion.Founded the company, defined its strategic direction, and led the development of core technologies, including a Sales Force Automation platform and Telegram-based enterprise communication systems.Built and scaled a SaaS platform supporting corporate field teams ranging from 50 to over users.Secured contracts with leading global companies such as Unilever, P&G, Johnson & Johnson, Heineken, Danone, Campari, Straumann Group, and Binnopharm.Led international expansion and oversaw the management of multiple legal entities across jurisdictions.Built and managed cross-functional teams across engineering, product, analytics, and design.Directed end-to-end key client relationships—from initial negotiations through solution implementation and long-term support.Earned recognition as a recommended vendor by the largest FMCG sales directors association, strengthening industry presence and credibility.

Education

• Moscow State University

  Postgraduate Degree, Organizational Development

  2001 — 2002

• Novosibirsk State Technical University (NSTU)

  Bachelor's degree, Business & IT

  1992 — 1997